Hey jammers! As we welcome 2017 and say goodbye to 2016, Animal Jam HQ have rolled out Animal Jam's new commercial showing on television channels right now. You can watch it below:

I love how the cute pink fox now features in most Animal Jam artwork! If I have to give my full honest opinion I'm disappointed with the direction Animal Jam HQ are taking. It definitely looks like Animal Jam is now targeting a much younger audience and particularly females. Animal Jam was never intended to be targeted for females only, in fact, Animal Jam has many male players.

In my opinion, there is more to Animal Jam than dressing up such as Jamaa's creative lore and beautifully designed adventures. I'm sure this commercial will pick up Animal Jam new jammers. Crazy how big Animal Jam has become in recent years!

What do you think? Do you have a favourite part? Happy jamming!

-Tigerlypaws